If I Could Design a Summer Makeup Collection...

After really enjoying getting creative and designing my perfect eyeshadow palette in this post (and getting such lovely feedback from you guys), I’ve decided to expand my makeup empire! It's also inspired by Angelica Nyqvist who did this for autumn. I'm still on a total summer hype (and it's been too hot for me to think about autumn!) so this time I’ve created what I think would be the perfect summer collection (I might do autumn in a few months though). We’re going to again talk themes, shades, packaging and everything else; so I hope you enjoy and please do tag me if you do something similar - I’d really love to see your ideas! 


I kind of did want to continue the fantasy / myths and legends theme of the original palette I put together but maybe every single collection doesn’t have to be like that. I’m conscious that the mermaid theme has been beaten to death, so instead I like the idea of Ocean Treasures. I’ve really been enjoying jewel tones (an obsession prompted by the Juvia's Place Saharan Palette | review) and this is the perfect way to do them! I think I’d also like to throw in some shell-themed bits as it’s a great way to add iridescent eyeshadow tones to the range. I also want there to be lots of cream cheek and eye products, lip oils and so on. 

The products and packaging 

I’d like to do a small, travel-friendly eyeshadow palette of six shades that utilises some duo-chrome finishes but still has everything you need in there to create an entire look. The packaging would probably be gold and compact with a mirror - I'd like to go for a shell-shaped design but a slimline version so it's not bulky and can still easily be travelled with. I'd go for round pans inside with each water-themed shade name beneath the pan (because it drives me nuts when they're on the back or a bit of film you'll throw away!) I'd want the name of the palette to be in an iridescent green colour that mimics the inside of a shell. I'd call this the Into the Deep Eyeshadow Palette.

I'd also like to do some cream cheek duos with a blusher and a highlighter - I'd want three shades for different skin tones and I'd want a similar component to the Tom Ford Shade & Illuminate duos. I'd again want bright, sunny gold casing with the front being an iridescent blue-to-pink faux shell effect so it doesn't get so covered in finger prints. These would be called the Jewelled Cheek Duos.

I think cream bronzer is also a must for a summer makeup collection and I'd want Light, Medium and Deep shades (because it's pretty rubbish that so many brands still bring out just one bronzer tone in a collection!) These would be the Sun Glow Compacts and I'd want them to be in the same component as the cream duos but obviously with only one pan inside and a different-coloured iridescent effect on the front (maybe yellow-orange) to differentiate it from the duos.

Next I’d want a small selection of four cream jewel-toned eyeshadows called Cream Shadow Gem Pots with individual colours named after precious stones. I'd want the main component to be glass and the lid to be studded with loads of bright-toned jewels in a way that's decorative but not impractical and doesn't make it difficult to unscrew.

I'd definitely want a couple of Sea Dew Lip Oils in there because I reach for them so much in the summer months and love the glossy look they give. If it's physically possible to include SPF in this sort of formula, I'd like that in there too. I'd use the components of the Clarins Instant Light Lip Oils but to tie it in with the theme, I'd like a jewel-encrusted lid. These could be named after different oceans.

To go alongside these I'd like an evening option, in the form of two satin liquid lipsticks in vibrant shades. I'd like these in a bog-standard tube like the Anastasia Liquid Lips but again with the jewelled lid. These would be the Coral Reef Satin Liquid Lipsticks and each shade would be named after a different coral reef.

The shades and formulas

Into the Deep Eyeshadow Palette

I wanted to go with something a little bit more fun and colourful with a few duo chromes in there, but at the same time I wanted things to be cohesive. The first shade I've chosen is kind of basic but necessary! It's this warm light gold soft shimmer called Butter Cake from the ColourPop Yes Please Eyeshadow Palette | $16 | review. This can be used all over the lid or as a highlight and I think it really compliments a colourful summery makeup look. The next shade is the ColourPop Pressed Powder Eyeshadow in Rose All Day, which is a gorgeous almost lime-green shimmer with a nice, smooth, opaque texture that can be used all over the lid. Next up is another lid shade: the purple-to-blue duo-chrome shimmer Retrograde from the Huda Beauty Desert Dusk Eyeshadow Palette | £56 | review. The deep matte shade that would be gorgeous across the lower lash line is Water Bearer from the ColourPop x Kathleenlights Dream St Eyeshadow Palette | $16 | review. To add another little pop I'd like to use shade 3 from the Huda  Beauty Coral Obsessions Palette | £25 (which I'll be reviewing soon). This pinky-coral matte would be perfect in the crease. Finally there would be another lid colour - the gold-to-pink duo-chrome shimmer Celestial (also from the Desert Dusk) - I think this is perfect to complete this palette off.

I'd love this palette to have something like the Zoeva eyeshadow formula, though perhaps with a tad more longevity. I'd want a mini palette like this to be priced around £20-25 and I think Zoeva have a consistently great formula at a good price-point (their palettes are £18 for 12 shades, but obviously this packaging would cost more than their cardboard palettes). Their mattes are smooth and blend easily and the shimmers are opaque and pigmented. They somehow get even tricky colours pretty spot-on!

Jewelled Cheek Duos

This is probably my favourite thing from the entire fictional collection! I wanted to do three cream highlighter and blusher combinations to suit different skin tones and that compliment each other in a look (however bear in mind; these are all shades I've chosen from my personal collection which were obviously bought for my own skin tone). 

For the Light compact I've chosen the ColourPop Super Shock Cheek Highlighter in Dream Catcher (discontinued) | $8 | review. This is a stunning frosted gold with a pink duo-chrome shift that suits a lot of people but I think would be perfect for fair skin. I've teamed this up with the KIKO Velvet Touch Creamy Stick Blush in Golden Peach | £8.90 | review. This is a light peachy-pink colour with a slight, very natural-looking gold sheen running through it. For the Medium edition I'd go for the Ofra Highlighter in Bali | £25 | review | for the glow (this is actually a powder as I couldn't find a cream product in the colour I wanted, so please use your imagination for this bit!) and I'd pair that with the Glossier Cloud Paint in Dawn | £15 | review | which is a vibrant reddy-orange tone that gives the perfect flush of colour. Finally, for the Deep edition, I have the ColourPop Super Shock Cheek Highlighter in Avalon | $8 | which is a gorgeous coppery-gold highlighting shade that's a bit too dark for my own skin tone. This would pair beautifully with the ColourPop Super Shock Cheek Blush in Flush'd (discontinued) | $8 | which is a warm, rich, deep peach with a very slight gold sheen. I'd personally want it to be a touch darker for this imaginary palette as it's for deep skin tones, however (as I mentioned) this is from my personal collection. The colour itself is spot-on though.

In terms of formula - you may have guessed that I love ColourPop's Super Shock Cheek products! They have this bouncy, spongy cream formula that can be dabbed on and blended out with the fingers. I find the highlighters have a gorgeous dewy, glitter-free finish and the blushers last really well on my skin without going patchy. 

Sun Glow Compacts

As I mentioned, I'd want three cream bronzers for different skin tones. I only have one to show you here which I see as being the Medium tone. This is the YSL Les Sahariennes Bronzer in No6  | £32 | and I love the tone because it's warm without being orange and gives a natural glow to the skin. This is the sort of formula I'd like because it has a slightly mousse-y quality to it that stops it being thin and greasy on the skin and disappearing after a couple of hours.

Cream Shadow Gem Pots

I love a cream eyeshadow - especially in the summer when I can't be bothered to do some elaborate look but still want something glam! I do want some true jewel tones in the mix. The first shade I have is a teal-toned shimmer - Mermaid Boy (another one from the ColourPop Dream St palette, so let's just pretend it's a cream formula!) I also love love love ColourPop's Super Shock Shadow in Telepathy | $5. This stunning yellow-green metallic really pops on the lid and works with the jewel theme. I also want one of the shades to be Makeup Geek's Foiled Eyeshadow Pan in Legend | £7.95 | review | though obviously this is a powder! It's a beautiful warm amber-gold colour. Finally I have the Glo + Ray Pure Galaxy Eye Pigment in Goldmaniac* | £12.90 | review. This is a really interesting orange-gold-to-red eyeshadow (I used a bit of Fix+ to secure this).

In terms of formula, I'd like them to apply as smoothly and as opaquely and boldly as the ColourPop Super Shock Shadows and last as long (I've reviewed some of them here), though that formula couldn't really work in a proper pot, so a more mousse-like texture would be perfect. 

Sea Dew Lip Oils

I think in terms of sheer lip colours - Fresh Beauty kill it, so both the shades (reviewed here) are ones I've chosen from their range. Punch has a subtle wash of reddish-orange and Honey is a warm caramel nude. I wanted to cover both the nude and the more colourful bases!

In terms of formula I would model these after the Lancome Juicy Shakers which have a lightweight but surprisingly pigmented oil formula that looks glossy and really hydrates.

Coral Reef Satin Liquid Lipsticks

Finally for my semi-matte liquid lipsticks, I wanted two gorgeous summery shades and chose the warm orange-red Ofra Miami Fever | review | and the vibrant neon coral MAC Tropic Tonic | £17.50 | review (this is a bullet lipstick but let's use that bit of imagination again!) I love these colours because they give that gorgeous summer evening vibe.

I wanted a formula like the ColourPop Ultra Satin Lips | review | because no one wants something fussy in the summer like a very matte liquid lipstick that could require lip prep, feel drying or be messy to re-apply. This formula doesn't have too much transfer and still lasts really well without having that totally matte finish. I find it more flattering on the lips and you still get that opaque colour.

That's it: my imagined summer makeup collection! I hope you enjoyed this and as I said; I'd love to see it if you decided to do a similar post. What do you look for in your summer makeup?

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Disclosure - products marked * were sent to me for consideration however all opinions remain my own.

Read more posts from this series here!


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