Huda Beauty | Worth the Hype?

Huda Kattan is one of the OG beauty bloggers, so to say her products arrived with a great deal of fanfare would be an understatement... Over the past year I've amassed a mini collection of her products, so today I'll take you through them all and answer the question of whether I think the range as a whole is worth the hype (and the price tag!)

The Brand

Huda's makeup range initially launched with eyelashes before expanding into lip pencils, followed by the liquid lipsticks, eyeshadow palettes, highlighter palettes and now base products. The price is definitely high-end, though at times I do think the packaging could be more premium - though the liquid lipsticks are nice and stylish, the palettes are all cardboard.

The Products

Liquid Mattes in Venus, Girlfriend, Trendsetter & Spice Girl | £18 each | As soon as I tried this formula, I knew it was going to shoot right up my liquid lipstick leaderboard; it gives opaque colour and a totally matte finish without compromising the comfort factor. As well as not feeling drying, it also doesn't look dry or emphasise imperfections on the lips (I hate it when this kind of product makes them look weird and wrinkly!) I also find these so long-wearing and even when it is time to re-apply, it doesn't flake and layers up just fine. 

Venus (a mini I got in one of the Lip Contour Sets | £29) is a slightly pink-toned warm beige nude that I can just about pull off on my skin tone. Girlfriend is similar (I picked this up first from the Nude Love collection) though it has a sandier, warmer undertone. Trendsetter was my introduction to this collection and is a reddish-brown terracotta nude that's perfect for day or night. Finally Spice Girl (a mini from the same set as Venus) is a darker, more cool-toned brown nude.

Lip Contours in Trendsetter & Spice Girl | £16 | I'm not a big user of lip pencils, however I make an exception for a few and these are two of them! The formula is the perfect balance - it's so nice and creamy that I tend to shade my lips in completely with these before going in with a lipstick, however it's still waxy enough to keep the colour from bleeding and to increase the longevity of less matte products. The shades of Trendsetter and Spice Girl match the lipsticks perfectly, which I know some people won't be that fond of because a very slightly darker liner often works best, however I often use them with other lipsticks I own anyway.

Warm Brown Obsessions Eyeshadow Palette* | £25 | I guess the price per gram isn't great when compared to the large palettes, however this is a great introduction to the formula and if I hadn't tried this then I'd still have been very sceptical on whether the full-sized ones would be worth it. As you can probably see from the swatches, the colour payoff is incredible with these shadows - there isn't a single shade that's chalky or uneven when applied. I can also trust this formula to last all day without going muddy or wearing away much. This is an all-matte palette besides one shade - the mattes have such a creamy texture that blends like a dream and the one shimmer has an intense, almost foiled finish. There's an array of light and dark shades with a bunch of crease colours to choose from (which are of course all in the warm-toned brown, red and orange family) and the shimmery lid colour is a gorgeous warm amber gold.

Desert Dusk Eyeshadow Palette | £56 | This is the biggie! The price-tag is pretty eye-watering so, like I said, I probably wouldn't have thought it was worth it if I hadn't already tried the mini palette (especially because most people can't get to a Selfridges to swatch it in person). I also got this for Christmas, which obviously softens the blow! Again, this formula is just excellent - I find the mattes to be consistent with the Warm Brown Obsessions. There are some of those foil-effect metallics like Blood Orange, Royal and Turkish Delight, as well as some softer shimmers like Cashmere and a shimmer with micro-glitter (Nefertiti). What really takes this to the next level is the inclusion of these beautiful duo-chrome colours - Celestial and Twilight. The only shade that feels like hard work is Cosmo, a pressed glitter - I find the best way to apply this with minimal fallout is to use Fix + (or a glitter glue) and press it on with my finger. The colour selection is both familiar and different for me - I love warm tones but these purple and red tones aren't quite like anything else in my collection (plus, again, those duo-chromes!) This is basically my favourite night out eyeshadow palette because these bold colours last for hours and hours.

3D Highlighting Palette in Golden Sands* | £40 | Finally, I have this gorgeous sun-kissed highlighting palette. It comes with one cream product - Fiji, which is a pearly light gold with a slightly yellow shift. I really like this because it blends out effortlessly without being thin and greasy and doesn't leave my skin looking shiny in a bad way! It's perfect for a more natural look. Seychelles is a stark light gold - although it has a frostier finish and a powder formula, I'm not convinced the inclusion of both this and Fiji is entirely necessary. The texture of the powder highlighters is lovely and smooth and it gives a look that's intense but sits on the skin in such a natural way. They're definitely metallic as opposed to glittery. Tahiti is a very warm gold-bronze colour that's perfect for a summery makeup look and Zanzibar is a warm peach with pink undertones that tops off my blusher perfectly.

So is it Worth the Hype?

I have to say (in case you hadn't guessed already!) that I think the brand is totally worth the hype. The quality is excellent and I honestly haven't been disappointed with a single one of my purchases so far. Though the eyeshadow palettes in particular are on the pricer end of the scale, if you know you'll use the shades then they're worth the investment. The liquid lipsticks also have to be picked out as having one of the best formulas out there!

Have you tried Huda Beauty products? Did you think they were worth the hype?

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Disclosure - products marked * were sent to me for consideration however all opinions remain my own.

Read more posts from this series here!



  1. The eyeshadow palettes looks amazing, especially those warmer shades... x

    Candice | beautycandyloves.co.za

  2. The lip contours sound amazing! I've never tried anything from Huda but the shades are so gorg! I'm obsessed!

    Anika | anikamay.co.uk

  3. i do think the eyeshadow palette just has the prettiest shades in!! xx


  4. I own the Smokey Obsession palette version and I noticed lack of muddiness during the day too, lol. Must try those lippies (especially Venus looks great!). x

  5. Okay so I need the Desert dusk palette those swatches are bloody beautiful! xx


  6. I totally agree with you that it's worth the hype. I've loved everything I have tried so far! xx


  7. I really love the liquid lipsticks, but haven't tried anything else!


  8. I haven't tried anything from Huda Beauty, but if I'm going to pick something up, it's definitely going to be the liquid lipsticks. I've heard such great things about the formula, and love the look of the shade range!

    Pumpkin Lemonade

  9. I need to try her liquid lipsticks! I like the two mini Obsession palettes I have but I find the matte shades don't build on top of another as effortlessly as some other brands like ABH or Too Faced, but I agree they're beautifully pigmented! x

    Mummy's Beauty Corner

  10. I have never tried Huda Beauty before, but these colours look AMAZING! I have been looking at their products for a while, they look so pretty! xx


  11. I've aways admired the look of the smaller palettes - the colour payoff looks amazing and they are all tones I know I would love. Perhaps one day I will venture into a Huda Beauty palette x


  12. I've never tried anything by Huda beauty before, but i'm dying to try some of the products after reading this post! The liquid lipstick in 'Girlfriend' looks so beautiful, it's nice to know they aren't overly drying too as that's one thing I hate about liquid lipsticks. I can't get over how beautiful the shimmery shades are within the Desert Dusk palette, they are so gorgeous.

    Tallulah xx

  13. Great review and I couldn't agree more!!! Since you liked the Obsessions palettes do try the Smokey one.... Soooooo pretty and the pigmentation is on spot!!!

  14. This is a great post because I desperately want to try Huda Beauty, but always wondered whether I'd find it worth the price tag. Desert Dusk is obviously a beautiful palette (which I may or may not get one day, still undecided!) but I had never considered the liquid lipsticks - they seem great!

    Julia x
    Last Post: A Week in San Diego, CA | http://juliaspeaksbeauty.blogspot.co.uk/2018/03/travel-week-in-san-diego-california.html

  15. I have never tried the highlighters or shadows but I have the foundation and I have to admit that it is one of my favourite products!

    Danielle xx

  16. I was scrolling down hoping you felt the same as I did, but I too feel they are worth the hype. I've LOVED everything I've tried. I'm obsessed with the Smokey Obsessions Palette, it's one of the best palettes I've ever tried xx

    Gemma • Gemma Etc . ❤️

  17. What a wonderful post and enjoyed gazing at these beautiful swatches of yours. I'm yet to try anything from Huda beauty, I'm drawn to try it especially due to the warming colours.

    Gorgeous post!

    Laura xo

  18. I am a huge fan of Huda Beauty. You've done a quite nice post! I really like it! xoxo
    (Just pin it on my Pinterest Board "Eyeshadow Passion")

  19. I love her liquid lipsticks! I'm going to have to try her eyeshadows soon!

    Nicole | The Glam Surge

  20. Is it just me or does this brand have a lot of warm colors?


  21. They're some of the few lip liners I actually use! x

  22. It's definitely one of the best liquid lip formulas I've tried :) x

  23. They have to be the highlight of her range for me x

  24. The smaller palettes are a good place to start as they're way less expensive! x

  25. Yeah I luckily got the Desert Dusk for Christmas as it's so pricey to just go out and buy! x

  26. There are some cool tones too, I just didn't pick those up as they don't suit me! x

  27. Ooo the eyeshadows and highlighters are gorgeous!



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