The New Selfridges Brands Worth Checking Out

I have to admit that in recent years I've fallen out of love a little bit with beauty shopping. So many department stores have the same brands available (Estee Lauder, YSL, Clinique. Rinse. Repeat.) and I'm not a huge fan of the sometimes-pushy beauty counter setup. So many of these companies are happy to keep doing what has always been done, which is fine, however I really appreciate that Selfridges have breathed new life into beauty shopping! The Beauty Workshop and a few of their other recent additions have made me excited to go in to look at the products, swatch them and just enjoy that experience again! Online and in-store, there's now a carefully-curated selection of niche and up-and-coming brands on offer, which aren't all at the usual high-end price-point. Today I'm talking you through the best products you might not know are available at Selfridges!

BeautyBlender* | £17 | As I mentioned in my dedicated post: for me, nothing compares to the Original BeautyBlender. I used to think it was expensive and overrated but now I use nothing else. You simply dampen it slightly and it's incredible at flawlessly blending out base makeup and can even be used for cream and liquid cheek products. It just makes everything even and natural, ensuring there's no caking or excess product. How did I live before I discovered this? I have no idea...

Viseart Eyeshadow Palette in Tryst* | £38 | Keeping it 100% real, these aren't shades I'd have chosen myself at £38 but I still wanted to talk about this because the quality is excellent and this little palette is the perfect way to try the legendary eyeshadows without breaking the bank. I did try the Grande Pro 1* too, which is a matte palette, however I just don't get the use out of it. The formula is next-level incredible and so pigmented but it's definitely more of a makeup artist's product than something I'd use in my day-to-day life. Anyway, back onto Tryst! This is a warm peachy, purple-y, golden collection of colours - I really like the mix of mattes and shimmers and you can get a warmer look out of this but also something cool-toned. I think it could've done with a warm caramel brown matte or a taupe matte for the crease, but I do still get entire looks out of this. The formula is pigmented, smooth and blends out effortlessly, as well as being long-wearing - I can't sing its praises enough!

Cover FX Custom Enhancer Drops in Moonlight & Rose Gold* | £34 each (for full sized products) | This product is raved about across the internet - and for good reason! Cover FX basically invented (or at least made popular) these kinds of metallic liquid highlighters. They're super-intense and don't contain glitter or anything like that. You can dab these over foundation for full impact or mix them in with primer or foundation (or apply them before your base) for a subtle glow. The shades I have here are Moonstone (a light pearly gold with a silver shift) and Rose Gold (which is more warm-toned than the majority of these kinds of products I've tried).

Stila Magnificent Metals Glitter & Glow Liquid Eyeshadow in Bronzed Bell | £23 | I actually have a big roundup of the many Magnificent Metals I own (both Shimmer and Glitter) here, but Bronzed Bell is my standout. These eyeshadows make applying glitter so quick, easy and mess-free! The formula is long-wearing and means you don't have to worry about it flaking off and getting flecks all over your face. This is a gorgeous copper tone with silvery iridescent glitter running through it. I've well and truly been converted to the glitter life...

Too Faced Papa Don't Peach Blush | £25 | I was definitely a little bit overwhelmed by the flurry of Too Faced peach-themed launches but something about this blusher made me pick it up and I'm so glad that I did because it's one of my all-time most used cheek colours. It's a warm peachy tone (that perfect balance of being a subtle flush of colour whilst having enough payoff for me) with a very subtle iridescent shift. It's just perfect for everyday wear - applying evenly with minimal effort and lasting all day without going patchy.

Huda Beauty Desert Dusk Eyeshadow Palette | £56 | I have a lot of love for this brand overall but when it came to choosing a standout, it just had to be the Desert Dusk palette. It's one of my go-to products for an evening eyeshadow look and I did a more in-depth review here so I'll keep it brief in this post: it's pricey but the formula of this palette really is special. The pigmentation is amazing with the mattes being creamy and easy to blend and the shimmers having incredible impact. There are some gorgeous duo-chromes in here (though the pressed glitter isn't my favourite in the palette). You can create a gorgeous red, orange or purple eye look with these shades and they last very well on me.

Zoeva Rose Golden Luxury Brush Set | £65 | I absolutely love Zoeva brushes and these Rose Gold sets are the perfect little starter kit (I did a comparison post on the three they've released so far here). I love the original version - it's the first proper brush set I ever owned and the brushes you get in here are everyday staples. Generally the Zoeva brushes are synthetic for face and natural for eyes, which gives the best application in my opinion. I'd probably say the eye brushes are the absolute must-haves for me - the Soft Definer is that perfect all-in-one for blending and applying colour and the Petit Crease has been my 'every single day' precise crease brush for years. There's also a fantastic buffing brush for flawless, full-coverage foundation application.

Foreo Luna Mini 2* | £119 | I've spoken about this product many times so make sure you check out my in-depth thoughts! Essentially this is a cleansing device for your skin (think the new generation Clarisonic) - it's incredible for really kicking your cleanse up to the next level. I use it once a week to give my skin a really deep clean. It's hygienic and easy to wash, thanks to the silicone bristles and you can customise the speed, as well as it having multiple textures on the surface.  

Caudalie Vinoperfect Radiance Serum* | £46 | This is one of my favourite serums and I feel as though it's kind of underrated! Caudalie is a skincare brand I absolutely love - all of the products are made with their own hydrating grape water and they're yet to disappoint me (side note: I'm such a fan that I'll be going to their spa in the French countryside this summer!) This is an amazing serum if you have any issues with pigmentation, dullness or uneven skin tone. It's made with a kind of grapevine sap they claim is even more effective than Vitamin C. It clarifies the complexion noticeably (I saw results within a month when I first tried it) and has a very light, non-sticky texture.

Embryolisse Lait-Creme Concentre | £13 (for 30ml) | I absolutely love this moisturiser! I've used one tube up since discovering it towards the end of last summer and have a mini size in my travel wash bag as well as this large one on the go (side note: I have the 75ml tube pictured here, which retails for £20). This is a cult product for a reason and it's my holy grail. It's intensely nourishing, whilst having a light, whipped lotion-like texture that isn't greasy or suffocating. It's smoothing and softening, plus makes my skin look fresh and healthy. It can be used as a day cream, a night cream or even an all-in-one priming moisturiser.

Dr Jart Ceramidin Cream | £35.50 | This is my current go-to and the only moisturiser I've tried in ages that could be a challenger to the Embryolisse (check out my full review here). This is a slightly more heavy-duty cream, so in my mind I think it will be more of a winter option for me, with the Embryolisse seeing me through the summer (which also means I can use it up). It still isn't heavy or greasy but it's more one for when my skin is a little dry and needs some love. It's really nice, plumping and moisturising things.

First Aid Beauty Facial Radiance Pads | £24 (60 pads) | I always have something like this on-hand for when my skin looks a bit lacklustre or uneven to provide a quick fix (the smaller tub is also great for travel). These pads are soaked in lactic and glycolic acids, with an everyday-friendly concentration. They do the job of getting rid of dry patches, evening my skin tone over time and giving an instant glow-boost. I don't find that they're irritating or too much for my skin either.

Colour Wow Style on Steroids Performance Enhancing Texture & Finishing Spray* | £20 | Although this is a colour-based hair brand, I really like their styling products! This is a great non-sticky, fine mist that gives my hair a volume and texture boost. You get a tiny bit of hold too but there's no residue and I have no reservations about using this on freshly-washed hair.

Have you tried any of the new brands that have landed at Selfridges recently?

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Disclosure - products marked * were sent to me for consideration however all opinions remain my own.

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