US DRUGSTORE MAKEUP THAT'S WORTH THE HYPE

- Advertisement information: this post discusses items gifted to me with no obligation to share them (marked *). In addition I have / have had a brand relationship with Superdrug, L'Oreal, Milani, Beauty Bay and Feel Unique (gifting) and Boots (paid advertorial content). My blog has Skimlinks and RewardStyle installed to automatically monetise purchases of products I link on my blog, therefore this post may contain affiliate links. All opinions remain my own and please refer to my Disclosure Page  for further detail -

Cult products that we've been hearing US YouTubers rave about for years are now far easier to get hold of! Today I'm sharing a selection of those I think are well worth the hype...


E. l. f. Poreless Putty Primer | £8 | This product kind of broke the internet earlier this year but I only tried it recently (when it finally came back in stock!) True to its name; this is a semi-solid putty primer (so I'd wash your hands before getting in there and avoid double-dipping to keep things hygienic). I find this spreads really evenly across the skin, giving it a silky satin finish and taking down any excess shine. It's really good base for makeup - whilst it doesn't totally erase my pores - it makes them far less visible and stops my foundation settling into them. I really like that this product doesn't pill up when I apply my foundation, like many pore-reducing formulas. This primer gets a thumbs up from me!

L'Oreal Infallible Pro-Matte Foundation (106) | £13.95 | I don't care what the ingredients list says; this just isn't the same formula as the one available in the UK (which also has a sucky shade range). I order this from a well-known eBay seller who is based in the UK but has the drugstore bestsellers from the US. This is one of the few matte foundations that works for my combination-dehydrated skin. It has a medium-to-full coverage and gives the skin a flawless appearance without looking cakey or settling into fine lines. It's shine-free but has a background luminosity to it, so it never looks dry or flat. It also lasts incredibly well on my skin; I can trust it to still look great after hours and hours! It's my favourite drugstore foundation by a mile.

Wetnwild Megaglo Highlighting Powder in Precious Petals | £4.99 | This is one of my favourite everyday highlighters - it has a smooth, soft formula that sits gorgeously on the skin and contains zero glitter. It's soft but has this dewy intensity that looks beautiful once applied. It's the highlighter I reach for when I'm not sure what I'm going for, because it just always works to add that stunning illumination without being too much. Precious Petals is a warm peachy champagne (not unlike Becca's famous Champagne Pop!)

Milani Baked Blush in Luminoso | £10 | I absolutely love Milani's cheek products but I do have a confession to make: this isn't actually my favourite shade from this collection, that honour belongs to Bellissimo Bronze! However, Luminoso is the one everyone talks about and it's gorgeous too. I definitely would go with a deeper shade if you have a darker skin tone than myself but I think this is a really pretty warm peach colour. The formula is so unique and soft with a gorgeous glitter-free sheen. You barely have to blend this; it goes on evenly and lasts so well with minimal effort!

Physicians Formula Butter Bronzer in Deep | £12.99 | I'd heard so much about this bronzer by the time it finally landed in the UK a month or two back! It hasn't replaced the Fenty bronzer as my absolute favourite but it's really good and such a great price. I find the formula soft and creamy, despite having a matte-look finish, so goes on so smoothly with no patchiness. The tone is a good balance between being warming and adding some definition. I also find it easy to build and that it looks very natural on the skin. I think it's pretty much a foolproof bronzer that I really recommend for beginners and for busy people who don't have ages to spend on blending their makeup in!

Have you tried many US drugstore products - which were worth the hype for you?

Don't forget to follow me on:

Twitter | Bloglovin | Instagram

Read more posts from this series here!