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MAKING MORE MINDFUL SKINCARE PURCHASES

 


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Today I wanted to write something that really represents my current approach to skincare, which is why - even as a creator - I've pulled back my content to more single product reviews and I'm not scared to post basically the same routine regularly! Back in 2020 there was such a surge of interest in skincare and now, almost 5 years later, I'm sure we've all matured in terms of our approach to our routines. And my personal journey has been realising that even as a creator; it doesn't have to be 'new new new' all the time. So, today I'm sharing a few tips and questions you should ask yourself before making a new skincare (or any other beauty) purchase...



This sounds so obvious, but I see so many people with products they have no need of, that it seemed worth mentioning! Sometimes brands and influencers get you really hyped up on a new launch or I'm sure there are a lot of people who just like the look or branding of a product and don't think that much about whether what's inside is right for them. For example, teenagers begging their parents for Drunk Elephant skincare or the days of them using the Ordinary's 30% AHA BHA peel; these aren't products designed for young skin, they're much too harsh if you don't need them and are actually going to be quite detrimental in this context. Or, a brand or celebrity may be hyping up a moisturiser as the secret to youthful skin, but if you're oily and sensitive and that formula is packed full of rich shea butter; it's not going to be for you! So, if you feel yourself getting swept up in the hype of a product or brand, I suggest stopping, thinking and really considering what it is that makes you want it. Is it actually going to address your skin concerns? Is there actually a place for it within your routine? Or is it something you're just collecting? 


Honestly, this was probably more of an issue with makeup for me than it has been with skincare - perhaps because I could always justify a slight difference in texture, finish or hue as adding variety! Having been sent so many skincare products to try during my years as a creator, one of my enduring lessons is how similar a lot of them are! Or at least similar enough that you don't need more than one on the go at once. This is why I've tried to include a lot more comparisons within my review content, so you can figure out which option on the market is right for you. There are only so many different variations out there when it comes to moisturisers and cleansers in particular, so just find a formula and product that works for you and stick to it rather than over-purchasing stuff that's only marginally different to things you already own.


The truth is; there are only so many proven active ingredients out there and meaningful advances are incremental. For example, cosmetic retinol was a big innovation and retinal hitting the market was another (this form of retinoid has only just become reasonably-priced in the last couple of years) and encapsulation technology - which helps the ingredient penetrate the skin barrier and release slowly for minimal irritation - is yet another. There are only a couple of significant advances in a year, but obviously there are many more new skincare launches than that! Some don't pretend to be some huge leap forwards in skincare technology; they're just building out that specific brand's range of products, for example. However, some do try to grab your attention by either using a proprietary patented ingredient with very little evidence of its efficacy (and probably coming with a hefty price tag) or by repackaging something we know works with different marketing to make you think it's brand new (when you probably already own a product containing the ingredient that's actually doing the heavy lifting). Treat buzzy new ingredients you've never heard of with caution and don't fall for marketing claims based on limited trials paid for by the brand.


This is the one question that leads to a purchase! If you've run out of a product you loved and there's a new launch that's sort of in the same category; why not give it a go? Of course, you'll want to look up reviews and ingredients before deviating from a tried and true favourite but I personally do this often. Even if it doesn't beat my existing favourite, I'm usually happy to try something new and experience a slightly different texture, benefit or selection of ingredients. If it's not better, I just go back to the OG! Being in a settled routine doesn't mean you're banned from trying something new, it's just about assessing what your essential product categories are and purchasing only when there's a vacancy.


How do you prevent impulse purchases that could lead to regret?



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