WOW YOU! | THE AFFORDABLE SKINCARE BRAND YOU SHOULD KNOW ABOUT

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Today I have a really exciting new beauty brand to share with you and it was one of my favourite beauty discoveries of 2019! We're talking Wow You! skincare and I'll be giving an overview of the products I've tried from them and breaking down the ingredients. I've been wanting to do this for a while and now it's my affordable beauty month, it seemed the perfect opportunity. I also have an affiliate code with this brand, so if you were looking to pick anything up you can use code JASMINE15 for 15% off (even on reduced items)!

- OVERVIEW - 

This is a pretty new independent brand, but they're already doing really well through Instagram and word-of-mouth. Their products are cruelty-free and I'm pretty sure all (or almost all) of them are vegan. They have cute, functional packaging and the products come in at such a nice price-point! The collection is split into four ranges; the light pink products are very much you're all-rounders to use if you want glowing skin, there's a range that's all about exfoliation (this has coral packaging), one for sensitive skin which is pale green and a night cream in dark blue packaging. Wow You! are so confident you'll love their products that they even offer a 30 day money back guarantee on everything!

- CLEANSERS -

The product that really made me fall for this brand is their Zen Cleanser | £16. This is formulated without fragrance for sensitive skin with nourishing, emollient ingredients like apricot kernel oil and avocado, the latter of which (along with the cucumber in this formula) acts as an antioxidant, so can protect the skin against environmental damage. This cleanser also contains oat, which has amazing skin-soothing properties, as well as also being an antioxidant. What I love about this cream cleanser is how nourishing and rich it is; my winter skin is all for that! It also has this light, fluffy texture, meaning it isn't too heavy and rinses off easily. I'm already on my second bottle because I use it at least once a day. It revives tired, dull skin and makes it look and feel healthy. If you're dry, sensitive or dehydrated; I really recommend checking this out.

I've also sampled their Slay Cleanser | £16 | as part of the Ready, Set, Glow Mini Kit | £27. I actually really like this cleanser too. This one is more fragranced and it does contain some coconut oil (which can break some people out), so if you're sensitive, I'd stick to the Zen formula. This does have a pretty similar creamy texture, it's just aimed more towards purifying the skin and giving it a bit of a glow boost. It's formulated with honey, which is not only nourishing for the skin, but has antibacterial properties, so helps my skin stay clear (whilst it's not going to clear up an active breakout overnight like salicylic acid or tea tree oil, it's great for daily maintenance). Hibiscus is also in the mix; this antioxidant contains both replenishing Vitamin E and brightening Vitamin C. You also get the lovely nourishing avocado and apricot in here, alongside banana extract and pomegranate, which are also antioxidants. I feel as though this cleanser gives my skin a nice all-round boost and I see it being my go-to second cleanse as we head into summer, though the Zen cleanser still wins for me in terms of winter skincare!

- SERUMS -

I'll start with the Super Serum | £18 | because I really did enjoy this product. It has a gel consistency that melts into the skin and absorbs without tackiness. I find this very hydrating and it gives my skin an overall healthy glow. This is packed full of antioxidants like blueberry, avocado oil and green tea, again to fight free radicals. Hyaluronic acid draws water into the skin, refreshing and hydrating it in the most lightweight way imaginable. Argan oil is an emollient so will soften the skin, plus it's full of nourishing fatty acids. Rosehip oil is also in the mix; this is not only nourishing but can have healing properties and even help even out the skin's tone and texture. It's also formulated with Vitamin C, which has the ability to brighten the skin, improving the appearance of dark spots and giving the skin a glow-boost. I really can't fault this serum as it's a great all-rounder for everyday use. 

The only product I've tried from this brand that I wasn't so fond of is Sea Hydrate Serum* | £17. This serum is geared more towards dry, sensitive skin types and aims to soothe irritation and hydrate. Hyaluronic acid is a humectant, so draws water into the layers of the skin. It also contains Vitamin B5 to act as a protecting antioxidant. I found this gel serum to be too tacky and filmy on my skin. This is an issue I have with a lot of hyaluronic acid serums, but there are so many out there that and I have so many I love that don't do this, meaning I don't gravitate towards Sea Hydrate.

- MOISTURISERS -

I've tried almost the entire moisturiser range! I'll start with the day cream I have a full-sized bottle of: the Aloe Gorgeous Aloe & Oatmeal Sensitive Moisturiser* | £17. This is also formulated for sensitive skin and it has a little bit more of a rich texture. I'd recommend this nourishing moisturiser for normal to dry skin types, as it might overwhelm your skin if it's more on the oily side. That being said, my dehydrated skin laps it up and this moisturiser doesn't leave any excesses on the surface of my skin after application. It softens, smooths, calms and moisturises my lacklustre winter skin, so I've reached for it a fair amount these past couple of months. I really love shea butter as a softening agent and it's in this moisturiser, alongside calming aloe and antioxidants like green tea and oat.

I've also tried a mini of the Ready to Glow Grapeseed & Hibiscus Ultimate Moisturiser | £17 | in the set I bought. This is still a nice, creamy formula but definitely more lightweight than the Aloe Gorgeous. It softens and smooths my skin nicely and absorbs with ease. The ingredients in this moisturiser are pretty similar to those in the Super Serum, as they're from the same range. There's hibiscus, Vitamin C, grapeseed oil (this is lovely and nourishing) and hyaluronic acid, to name a few. Again, this is more of all rounder for those looking for radiant skin.

As a night cream, I've been using the Glow to Sleep Rosehip & Retinol Night Moisturiser | £18. This is actually a great combination! Retinol is an incredible ingredient with the proven ability to smooth the skin's texture, reduce the appearance of scarring (such as from acne) and reduce signs of ageing. Rosehip, as I mentioned, can also help to even out the skin's tone but is also incredibly gentle and nourishing on the skin. Additionally it's formulated with soothing, nourishing argan and avocado oils. This is great because retinol can be harsh on the skin and even cause peeling, so having it in a nourishing, replenishing formula is great. At the same time, this isn't some crazy-intense retinol treatment; it provides a lower, everyday-safe dose of the ingredient (which research suggests is the best way to do retinol). Overall, this is very nourishing and seriously smooths and clears my skin with zero irritation.

- TREATMENTS & EXFOLIATORS -

As part of the mini set, I also tried the You Glow Girl! Acai & Goji Berry Glowy Scrub | £16. Cards on the table; I wouldn't have picked up a manual scrub myself (chemical exfoliation all the way!) but it was in the set so I thought I'd give it a go. It's a clay-based formula, so is good for helping reduce excess oils on the surface of the skin. It's actually not too bad for a physical exfoliatior; the particles aren't rough or harsh and my skin isn't left red after use. It does also smooth things out a little. I still won't be converting from acids and enzymes, though!

Last, but not least, we have my mini of the Hey Cu-Tea! Green Tea & Cucumber Purifying Mask | £17. This is a mineral mud mask to draw out impurities and give the skin a deep cleanse. It has quite a fluid formula that isn't too drying on my skin and I definitely appreciate that. It contains mild chemical exfoliation, along with hyaluronic acid for hydration and green tea to act as an antioxidant. I also find cucumber really refreshing on my skin. Overall, I like this mask; it gives my skin a nice glow and it leaves my complexion feeling fresh and looking nice and clear.

Overall, I'm loving this brand and I can't wait to see what they do next! Have you come across Wow You! before?

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Read more posts from this series here!