Oh Deciem, you were on top of the beauty world just a few short weeks ago and all it took was handing over the Instagram password to a CEO in the midst of an apparent meltdown to put all of that at risk! I actually wrote this post before the brand became embroiled in controversy and confusion, however on my Twitter poll the vast majority of readers still wanted me to go ahead and publish it (I'm kind of waiting for the dust to settle on this very muddled story to see what damage control will be done, so there's no need to leave negative comments on the matter - you can read my thoughts on beauty brand controversy here.) Essentially their CEO has taken over their Instagram account and at best the results have been cringe-worthy, at worst rude, potentially offensive or even indicative of underlying issues... (there's an article summarising it all pretty well here.) Deciem isn't dead to me at this point but I think the brand needs to do something because this isn't cool (if the Weinstein Company can sack Harvey Weinstein... I'm just saying!)
I'm sure that by now you're familiar with the Ordinary but the one-liner is: this skincare-focussed brand offers proven active ingredients in their stripped-back form for a very low cost. You're not going to find a product called 'hydrating serum', you're going to find 'Hyaluronic Acid 2% + B5'. It can be a little intimidating but is worth the extra bit of Googling for price-point of the products. Today, I'm taking you through my edited list of essentials, as I've tried so much from them by this point.
Caffeine Solution 5% + ECGC | £5.80 | This is unlike any eye cream I've ever tried before - it comes in the classic, simple, functional dropper bottle that most of the Ordinary products do and has a lightweight, semi-transparent gel formula. This makes it perfect for skin types that are less in need of nourishment and hydration and are more interested in depuffing the eye area and helping reduce the appearance of dark circles. It's fast-absorbing and makes me look more awake instantly.
Natural Moisturising Factors + HA* | £4.80 | This is a basic moisturiser that would work as a staple in pretty much anyone's skincare routine. It has a lightweight formula that might not be enough for dry skin but personally, as someone who is combination, I really like that it hydrates without being greasy or heavy and is fuss-free to apply. According to the website this product contains: multiple amino acids, fatty acids, triglycerides, urea, ceramides, phospholipids, glycerin, saccharides, sodium PCA, hyaluronic acid and a bunch of other elements that occur naturally in the skin, meaning there's very little in there that could cause irritation.
Serums & Boosters
Niacinamide 10% + Zinc 1% | £5 | I absolutely love this when my skin is a bit red and spotty because it has an amazing calming effect. It's not necessarily the thing I reach for when my skin is in total meltdown and I need a breakout gone fast, instead it's one of those 'background maintenance' products that will just keep things clear and calm if you incorporate it as a regular part of your routine. It has a gel formula that does absorb but it can leave the slightest bit of tackiness on the skin because the Ordinary's products specifically don't contain those extra ingredients that make the texture of a product a bit more pleasant to apply or that make it sit a little better under makeup.
Hyaluronic Acid 2% + B5 | £5.90 | This is one of the most well-loved products in the range and I can see why - we all love hyaluronic acid because of its ability to retain moisture. Applied topically it's an amazing hydrator, and the fact it comes in a gel-serum makes it suitable for all skin types that experience dehydration from time-to-time. I do find it a little bit tacky on the skin but it's nothing major given the price-point. It's good for giving my skin a moisture boost, plumping it up and leaving things feeling softer.
Salicylic Acid 2% | £3.90 | Now this one is the one I reach for when my skin is a mess! Salicylic Acid is a BHA exfoliant that can penetrate deeply into the pores, making it great for spot-prone skin. I tend to spot-apply this, though you could use it as a serum too, and have no application problems when I use it under makeup. It's great at reducing the size and appearance of blemishes but also for helping the appearance of any scarring left behind afterwards.
Granactive Retinoid 2% in Squalene | £7.80 | This is a new version of the Retinol I had been using and has an oil-like texture. Retinol / Retinoid is Vitamin A and the reason the product comes in a dark bottle is because the formula can destabilise in sunlight. This is one of a small handful of scientifically-proven anti-aging ingredients and it also can work miracles on acne-prone skin (there are prescription-strength formulas that are often used to treat the issue, though you shouldn't use any strength of it if you're taking accutane). It's best to use a low concentration (1% or less) and build up to something stronger so you don't experience peeling. This helps improve the clarity and texture of my skin, making it smooth and just better in every way! You have to use it for a while to see the effects but once you do, it's hard to see how you lived without it. The squalene just gives things an extra kick; moisturising and and calming the skin.
100% Organic Cold-Pressed Rose Hip Seed Oil* | £9 | Rosehip oil has to be one of my all time favourite skincare ingredients and this is a really nice affordable option. I use this overnight and it's a great all-rounder that hydrates and nourishes the skin as well as improving its clarity over time. It has a slightly more greasy formula than some of the others in my collection, however it does eventually absorb (I just apply it half an hour or so before bed) and it's a small price to pay given how affordable it is.
Glycolic Acid 7% Toning Solution | £6.80 | The one thing I don't like about this is the packaging - the lid gets leaky if you don't stand the bottle upright! That aside, this is a really good low-cost option if you're in the market for a glycolic acid. This is an AHA, meaning it's a chemical exfoliant that will remove dead skin cells and reveal a more radiant complexion (it can increase your skin's sensitivity to the sun, though, so ensure you wear some protection). 7% is actually a reasonably high concentration, so if it's your first time with glycolic acid, you might experience a slight tingling sensation. I do find it to be very effective and don't think it's necessary to use it more than 3-4 times a week. My only negative is that it can leave the skin feeling slightly stripped - some of the other acid exfoliants I love contain other calming ingredients which counter-balance that effect, however this doesn't.
AHA 30% + BHA 2% Peeling Solution | £6.30 | This is not for the faint-hearted and I would not recommend it for skin that isn't used to acids (it also has 'professional use only' splashed across it, which is slightly scary...) It's a very fluid treatment that's pretty much the colour of beetroot juice - you apply a thin layer, leave for no more than 10 minutes and then rinse off. It does feel pretty intense on the skin, so if it becomes uncomfortable I wouldn't force yourself to keep it on for the full 10 minutes! I use it at most once a week and it just kicks the effects of products like the glycolic toner and salicylic treatment up about 10 notches. It leaves my skin instantly brighter, fresher and clearer, making it perfect to use before a big event when you want your complexion to look its best.
High-Spreadability Fluid Primer* | £5.50 | This primer is unlike anything I've ever really tried before with its unusual texture. It comes in the serum-style dropper bottle, which is a little bit annoying as you get down to the bottom, as the texture is actually fairly thick. When smoothed onto the skin it gives a soft, satin finish and is lightweight and non-sticky. It's really good at evening out the surface, helping reduce the appearance of pores and preventing my makeup from settling into fine lines. It makes my base look fresh and healthy, as well as making sure it applies evenly and lasts well throughout the day.
Serum Foundation (2.1Y) | £5.70 | This was my preferred option out of the two foundations the Ordinary released (though this is very much a summer shade on me). It has a lightweight, almost watery consistency and gives a medium coverage. It has a very skin-like finish that's neither dewy nor matte, though after lunchtime I do tend to get a bit of shine coming through in my problem areas. Besides that the wear-time is pretty decent, making it an overall good option for everyday wear.
Have you tried the Ordinary? What are your top picks?
Disclosure - products marked * were sent to me for consideration however all opinions remain my own.
Read more posts from this series here!
Great post! I have only tried one product from The Ordinary and I have to say that it didn't wow me as much as I thought it would from other reviews. I'd like to try the serum foundation & the primer xxReplyDelete
I just received my first ever The Ordinary order and purchased the Salicylic Acid 2%, the Buffet, Matrixyl and Niacinamide+Zinc. Everything you need to care for acne prone, mature and saggy skin, ha!ReplyDelete
Anne|Linda, Libra, Loca
This post is absolutely perfect! I’ve been looking at the Ordinary range but did some reason I can’t remember who said what about which products hahah. Having a nice concise and informative post with a lot of products in the same post is exactly what I needed. Thanks for sharing!ReplyDelete
I absolutely love the serum foundation, hyaluronic acid, niacinamide and caffeine solution - they are some of my favourite skincare products to date. I really want to try the salicylic acid now as I've had a few breakouts recently and could do with a quick fix!ReplyDelete
The Makeup Directory
Thanks so much for sharing your picks! Can't wait to try their productsReplyDelete
Candice | beautycandyloves.co.za
i want to get some acids from this brand.ReplyDelete
I love their peeling solution. It's actually not available for sale in Canada. I think because of the high concentration of acid but I was able to order one from Beautylish and they shipped it to me with no problem. I just wish I ordered more than one cause it is seriously the fasting working skincare product I own. I love it so much!ReplyDelete
Sugar Coated Things x Beauty Blog
Im sure this brand just became popular overnight! My friend introduced me to the brand a few months ago, and since that day I have seen blog posts about the brand left right and centre! I have yet to try anything, as you said the names are seriously confusing! I love seeing what your favourite picks are though, now I can easily gage what I might like! xxReplyDelete
I’m glad you decided to post it. I have yet to try their Rosehip oil as I have it in a different brand but it’s great to see so many of my personal heroes here xReplyDelete
Dying to try the Hyaluronic acid, thanks for the great post!ReplyDelete
Jen, velvet spring x
At first I was wholly decided against them but then I stayed away for a while and now I'm just undecided. It was just a whole confusing and disappointing ordeal but for now, I'm staying back and waiting to see what happens lol! Their retinoid products are absolutely amazing. I am going to use up my 5% retinoid and then start 0.2% retinol with them and I can't wait xxxReplyDelete
i have heard so many good things about ordinary! i went into the covent garden store and had no idea how inexpensive it was xxReplyDelete
I've only ever tried the vitamin C 30% suspension in silicone from The Ordinary and I have to admit, it was not my favourite but I do want to look into some of the other products from their range because they are really affordable.ReplyDelete
Awesome! awesome article. Finally, someone who can break it down in an easy to understand fashion. Thank you! Mwah.ReplyDelete
I've loved almost everything I've tried from the Ordinary but my true heroes are the Vitamin C suspension, buffet, Advanced Retinoid,Niacinamide and foundations. I've recently purchased the matrixyl to try.ReplyDelete
Toni | sheergloss
I have bookmarked this blog post as I LOVE the products I've tried so far and would definitely try more in the future.ReplyDelete
Cat from catstorey.com
I have a list as long as my arm full of products by Ordinary that I want to try out. I am going to have to treat myself soon!ReplyDelete
I am such a fan of the ordinary products, Especially their Vitamin C suspension and Hyaluronic acid. I do need to try that Nicamide as I hear it does wonders if you have lots of textures and bumps on the skin. Great post. I agree with your remarks about the brand, they should fire the CEO and do some major changes, it's such a shame to see a affordable and awesome brand crumble.ReplyDelete
Oooh hope you enjoy! xReplyDelete
It works miracles! xReplyDelete
It is a pretty terrifying product but it works haha xReplyDelete
It's all veeeery strange - I hope they sort it out xReplyDelete
I'll have to look into the Matrixyl! xReplyDelete
It somehow got worse over the weekend haha! xxReplyDelete
I'll have a Google - I can't keep up! xReplyDelete
I saw people post about it on Stories. I don't actually follow their social (or any brands anymore actually haha!) Its the only way I can get a remotely more chronological feed on Insta. Sorry, tangent xxxReplyDelete
Ooohhh this is a really a fan of TO brand!ReplyDelete
I' ve used less products. I have the toner, niacinamide, hyaluronic acid...vitamin C and lactic acid. I like the products, but i really don't use them every single night.
I've heard nothing but good things about this brand but I never gave it try. After this post I will for sure.ReplyDelete
I really hope it gets sorted out :( xReplyDelete
Love this round up post, super helpful! I really want to try the foundation! I am not a fan of the scent of the Peeling Solution, but the results are amazing!ReplyDelete
I was just on Deciem scouring the descriptions of the products but it all sounded similar so thank you for giving more unique descriptions. I'm interested in trying out their new marine and plant hyaluronics!ReplyDelete
Nicolette | https://nicolette.co
I really want to try this brand!ReplyDelete
There's so many that I've still not tried from the range.ReplyDelete
I love the HA moisturizer its so nice on my skin, also never had a moistuizer that gives me that lasting hydrating effect like this one does. I want to give more of their serums ago, hopefully this summer I can do so.ReplyDelete