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Many of us in the beauty world are looking to divert some of the money we plough into perhaps-less-than-squeaky-clean conglomerates into independently-owned and minority-owned brands instead. Therefore, today I'm sharing with you some of my top products from black-owned hair brands. It was actually quite interesting to do the research for this post; I'd just assumed brands like Cantu and Creme of Nature, which I've used for years, were black-owned and they aren't! Conversely, I'd been wanting to try Briogeo for a while but didn't realise it was black-owned! Of course, that doesn't mean you should stop buying your Cantu favourites; it's just good to know which brands are owned by who, so you can work out where you want to show your monetary support. Let's get into my top 5...
Let's start with the Briogeo Be Gentle, Be Kind Avocado + Kiwi Mega Moisture Superfood Hair Mask | £30. I signed up to the Cult Beauty waitlist on this as soon as I saw it, because it looked and sounded right up my street, and I wasn't wrong in that assumption! This is a lightweight, yet deeply moisturising mask that somehow gives my hair that softer feel and healther look without being overly oily or heavy. It has such a lovely texture, yet still does the job and you don't have to use an excessive amount of product to get results. I leave this on for as long as I have time for, and a minimum of 10 minutes. It also leaves a gorgeous, fresh fragrance behind in my hair. Overall, I think this might have taken over the Coco and Eve mask as my absolute favourite...
I also recently got the Dizziak Deep Conditioner | £22 | which I'd been meaning to pick up for literally about two years. I'm not sure why it took me so long! I was pleasantly surprised with the texture of this; I expected it to be quite thick and heavy and that I'd have to really go easy with it, however it's not like that at all. It's actually quite lightweight, which makes sense given it's in a tube. Despite the texture; what's actually in it is super-nourishing with coconut and argan oils. Again, I just leave this on for as long as I possibly can, to really let that goodness penetrate into the hair. If you have dry, damaged hair then you have to give this a go. It's amazing at giving that deep, rich nourishment and softening and smoothing my hair. It also leaves things looking healthier and shinier and can be used as a mask or a conditioner.
A great product you can just pick up at your local drugstore is the Shea Moisture Manuka Honey & Yoghurt Hydrate + Repair Multi-Action Leave-in Conditioner | £10.99 (15% off with code JASMINETALKS_LF). You simply mist this milky liquid onto damp hair before blow-drying it and not only does it smell gorgeous, but it really conditions the hair without weighing it down. I noticed a huge difference in how soft and silky my hair felt when I first used this. It's absolutely beautiful if you have dry hair or your hair is feeling a bit brittle after sun exposure or colouring it. It really does feel like it replenishes that lost moisture.
A vegan alternative to the Shea Moisture product is the Big Hair Milk Leave-in Moisturiser | £16 | which is still pretty affordable. This lightweight option will be suitable even for finer hair textures in need of a moisture boost and won't weigh down curls with heavy product. It doesn't feel greasy or leave any excess, however when I use it on my hair prior to blow-drying, it leaves things feeling softer, smoother and more hydrated. It also helps control frizz and flyaways.
Heading over to the luxury end of the spectrum, I'm head-over-heels for the Charlotte Mensah Manketti Oil Finishing Mist | £38. Don't go overboard with this because otherwise it could be a bit much! But for my dry hair; 3 mists, spread through the lengths and focused on the ends is perfect for me. It gets rid of any frizz and smooths down dry ends (and split ends, if you're still waiting for your post-lockdown haircut!) It really gives that silky, shiny appearance to hair, smells gorgeous and I just think it's beautiful. I'm now committed for life to a £38 hair mist!
Have you tried / do you want to try any of the brands included here?