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I'm pretty picky when it comes to setting powders and, being totally honest, my favourites are usually pretty 'up there' in price, with my favourite being the Hourglass Veil Translucent Setting Powder* | £45 | full review. I'm really not a fan of those super-heavy, cakey, matte powders that can be fine if you 'bake' but really are quite drying for everyday wear. However, the new Zoeva Authentik Skin Finishing Powder* | £20.50 | has offered a more affordable alternative!
This loose setting powder comes in beautiful apricot packaging which (thankfully!) has a proper stopper so the powder doesn't go everywhere. I have high-end powders that still have an annoying mechanism that doesn't really work, so when I pack the product for a weekend away, my powder goes everywhere. The powder itself is semi-translucent, which I appreciate because often (especially on deeper skin tones) 'translucent' really doesn't mean translucent. This comes in 6 shades, and I have the second-lightest, as well as the two medium shades (i.e. shades 2, 3 and 4). Exquisite is my best match (the middle shade of the three I have) and I think there's a pretty decent spread of colours in the range that will cover off the majority of skin tones.
I personally find setting powders to be the best way to keep shine at bay, prevent my concealer creasing under my eyes and just ensure I get as much mileage as possible out of my base, however so many of them are way too heavy for me to wear on a daily basis. However, this power is soooo finely-milled; honestly, don't breathe too heavily near it or you might lose a bit of product! The upshot of that is that it's pretty much impossible to over-apply it. It doesn't matte down the skin of all its natural glow and is pretty much traceless on the skin. The pigment is also very subtle, so you don't have to worry too much about whether it's the perfect match or not; I can still get away with wearing the lighter shade I have.
I love applying this powder with the Zoeva 108 Face Finish Brush in Rose Gold Volume 2* | £17. It's big and fluffy, so distributes the product perfectly but also has a tapered edge so it fits nicely under the eyes. I tend to focus on under the eyes and then powder any problem areas for shine, like around my nose. It's worked extremely well for me in terms of locking my makeup in place without feeling like a heavy layer on the surface of my skin. The only significant difference I've noticed between this powder and the Hourglass (besides the fact that's a translucent formula and this has a skin tone tint) is that this lacks that soft focus finish, which could be a big minus for those who enjoy that powder for its blurring effect, such as those who have more mature skin, however for my needs; this is a really great dupe!
Have you tried any of the Zoeva complexion products? What do you look for in a setting powder?