IF YOU BUY ONE THING THIS MONTH... | YOUTH TO THE PEOPLE KALE + SPINACH, GREEN TEA, HYALURONIC ACID SUPERFOOD AIR-WHIP MOISTURE CREAM

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Youth to the People is a brand I've seen a lot on Instagram and YouTube, so - after picking up their famed cleanser in Sephora on holiday - I decided to look into their availability in the UK and discovered you can get their products from Free People (though you have to spend £70 for free shipping on their site, they occasionally offer it with no minimum spend and if you sign up to their newsletter, your first order ships for free). I picked up their Kale + Spinach, Green Tea, Hyaluronic Acid Superfood Moisture Cream | £40 | (gosh, that's a mouthful!) because it kind of sounded similar to the water cream I was running low on from Herbivore Botanicals. It ended up being nothing like that product but I actually fell for this stuff in a big way on its own merit, so today I'm sharing my review...


Let's talk ingredients first! Sunflower seed oil is one of the first ingredients, which is a really nice fragrance-free emollient to seal in and trap moisture into the skin. It also contains Vitamin B5, which is a humectant (so attracts and retains moisture) and also heals, protects and soothes the skin. Glycerin is in there, too; it's a common ingredient in moisturisers to hydrate and protect the skin. There's also soothing aloe leaf extract and hyaluronic acid in the form of sodium hyaluronate. This ingredient attracts and holds water into the skin and this version of hyaluronic acid has a small molecule size so penetrates deeply. This moisturiser also contains Ascorbic Acid, which is a form of Vitamin C. Vitamin C can help to even out the skin tone and reduce the appearance of dark spots, however it's also very unstable. Ascorbic Acid is a relatively stable form of the ingredient but light can degrade the effects of Vitamin C, so given the clear packaging this comes in, I'm dubious as to how effective this formula can be in terms of delivering those benefits. However, it's still going to act as a nice antioxidant for the skin.

I wanted to dive a little deeper into the 'superfood' ingredients and what they claim to do, because I love eating and drinking kale, spinach and green tea, but that doesn't always translate to them being beneficial when applied topically to the skin. Kale is packed full of the antioxidants Vitamins A, C and K, as well as copper and iron. These factors mean it potentially can help promote collagen production and cell turnover in the skin, as well as protecting it from free radicals (which cause ageing and skin damage). When it comes to spinach, most of the information I could find relating to skincare benefits referred to eating it, so take this with a pinch of salt, because with a cream we're obviously only applying it to the surface of the skin. It purportedly can help calm the skin due to its antioxidant properties, I'm just dubious on whether you're not just better off just eating some spinach! Finally, for the 'superfood' ingredients, we have green tea, which is more proven in terms of its topical skincare benefits. It's another antioxidant so can soothe and protect the skin. There are also some signs it may help improve the signs of ageing and sun damage.

The texture of this moisturiser is unlike anything I've ever tried before; it's lightweight and air-whipped without melting into a watery texture. It smooths beautifully onto the skin, so it feels soft and hydrated without leaving any sort of excess on the skin, which I love. It smooths and plumps my skin nicely too, providing the perfect base for makeup. It isn't rich but it also isn't like a gel moisturiser, which sometimes just leave my skin wanting that bit more! It has honestly been like a good skin day bottled for me, balancing my skin and providing that hydration without overwhelming it with richness. In terms of which skin type this would work for; I think almost any! If you're very dry, you may want something a little thicker on your skin than this, but I don't think it will smother your pores if you're on the oily side and for me (as someone with more combination / normal skin, who definitely suffers from dehydration) it's spot-on.

The packaging is simple and functional, though I would have preferred something that didn't require sticking my fingers into a pot, which can spread germs (it doesn't come with a little plastic spatula, though I myself have some of my own). This brand is also vegan and doesn't test on animals. 

Have you tried Youth to the People?

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