Remember when the high-end eyeshadow palettes from brands like Urban Decay and Too Faced were £30? Well, now a Naked palette will set you back £42, as will a palette from Anastasia Beverly Hills! Huda Beauty ups their efforts at £56 and Natasha Denona has taken things into the stratosphere at £111... Today I wanted to give you a run-down of amazing eyeshadow formulas and beautiful colours from brands you might not know of that all come in under the £30 mark.
Zoeva Naturally Yours Eyeshadow Palette | £18 | I'm a long-time fan of Zoeva eyeshadows and this humble nude palette is my most-used from them. This is just a lovely formula; the shimmers are pigmented and give a gorgeous soft look and the mattes are creamy and pigmented. Not one of these shades is a dud; there's no chalkiness and they're so easy to work with. I find the way these shadows blend and how user-friendly they are to be amazing, especially compared to what you'd get for this price at the drugstore. At a glance, this looks like a standard neutral eyeshadow palette and there's nothing wrong with that, but what I love about it and what makes it that bit more special to me are these duochrome shades; you get a beige gold that shifts to yellow, a mauve-to-gold and a pinky-purple that shifts to blue. It just adds a little something extra to a workday makeup look for me. I wouldn't say these are the longest-lasting shades in my collection but they aren't bad at all.
Juvia's Place the Warrior Palette | £30 | Juvia's Place is a brand I've loved for a while and my favourite palette from them (as well as one of my favourites, like, ever...) is the Warrior. This is a 9-pan palette with a huuuuge pan size - you get three mattes and six shimmers. The matte formula has impressive opacity and blends out so smoothly. The shimmers have this incredible, metallic, stunning shimmer. It has that really smooth formula that has makes such an impact once applied - you can use your fingers, a flat brush or wet the shadows to get an even more incredible finish. I love this sand-toned warm palette - there are gorgeous golds, browns and bronzes in here that are perfect for a smoky eye look. I find these shadows really long-wearing too so they're great for a night out.
Huda Beauty Topaz Obsessions Palette* | £25 | Ok, this is cheating slightly as it's more of a mini palette but I use it to death so couldn't not mention it! It's actually a great way of trying a premium formula without breaking the bank. These little Obsessions palettes have really strong colour stories and Topaz is obviously their more warm-toned brown and orange edition. These mattes are beautiful - they have so much pigment but are very creamy from the light peachy tone to the deep chocolate brown. These shimmers are really special - they have a metallic finish so I apply them with my fingers to get that really intense finish. I just think this palette is beautiful and definitely worth owning for anyone who likes these sorts of colours. I'm forever throwing this in my makeup bag for weekends away. The formula is easy to apply and lasts extremely well on my skin.
ColourPop Double Entendre Pressed Powder Eyeshadow Palette | $16 | I really like the formula of these ColourPop eyeshadow palettes and even with VAT and shipping to the UK; I think they're worth far more than they cost! The matte colours have such a lovely formula - it's very pigmented but also easy to blend out. The shimmers are lovely too and have that almost wet-look molten metal finish that I'm in love with. I really love the mix of shades in this palette - it's definitely more of a warm-toned colour story with a touch of glam, but there's a great mix of mattes and shimmers with a nice gradient of light, medium and deeper colours. You get coppers, golds and browns with different undertones. The wear-time with these shadows is fine; it's not the best I've ever tried but certainly not the worst. I just think this one is gorgeous and one of my must-haves from ColourPop!
OPV Oshun Palette | £29 | I'm so excited every time I pick up this palette - the colours, the finishes and the textures just really inspire me! OPV is an indie brand that I will be doing a bit of a spotlight on soon - their products are all about bold colour that will show up and still look striking against deeper skin tones. This is a gorgeous array of warm colours - from different tones of gold, to that neon orange, to the mustard yellow, coppers and reds. There are standard shimmers, mattes, pressed glitters and foiled shadows in this palette that give such a beautiful look on the eyes. The matte formula is really great - berry colours, yellows and brights can be hard to get right, but these are so smooth and have instant colour payoff. The shimmers are lovely and the foiled shades and pressed glitters give a stunning look once applied. I tend to use a glitter primer or Fix+ with the pressed glitters to really lock them in place and get that opacity. Overall these shadows hold up really well for me.
Have you tried any amazing palettes under £30?