Benefit's Brow Relaunch | Worth the Hype?

Every Benefit release arrives with a LOT of fanfare and unless you've been living under a rock, I'm sure you've heard about their eyebrow relaunch. As well as re-releasing their much-loved original range in this cool, slightly space-age packaging, they've also brought out a whole load of new brow products. I was kindly sent a box containing some of the highlights of the re-launch so after several weeks of testing I'm ready to share my thoughts on which are worth the hype.

Gimme Brow Volumising Eyebrow Gel* | £18.50

Somehow I'd managed to never pick up this brow gel before now! I've tried a few, with mixed results, so I definitely know what I do and don't want from this kind of product. I really love the tiny, tiny wand on this, as it's the smallest and easiest to control of any brow gel I've used before. I have the shade 03 Medium, which is pretty spot-on for my hair colour. It's not too warm or reddish and doesn't look grey either, so I'd recommend this shade for mid-toned brunettes through to those with very dark brown (almost black) hair. I'm really impressed with the formula because it isn't too heavy or clumpy, it just adds a very natural thickness and tint to my eyebrows. I also like the way it sets down because it isn't at all crispy but still gives enough hold to stop my eyebrows sticking out all over the place! When my brows are freshly-tinted or I'm having a minimal makeup day, this is enough to give my brows a bit of a groom. Otherwise I use a pencil to even out the shape and this to set them. Overall I love this product and can't believe I'd never tried it before! *Slaps self on wrist*

Browvo! Conditioning Eyebrow Primer* | £21.50

I was intrigued by this product because it was definitely one that would either be incredible or a bit of a flop. I must admit it is a little bit gimmicky! Essentially this is supposed to condition your eyebrows, make them appear thicker and extend the wear-time of other brow products used on top of it. You just twist the base and the product comes up through the centre of the little plastic brush. It then comes out as a transparent, lightweight gel. I do think that this gives a little hold to my eyebrows and makes them look thicker, however I didn't see any long-term change in the natural fullness of my brows. It's nice to use if you're going for a really natural look and all you want is essentially a clear brow gel, however it's £21.50 so I won't be repurchasing it purely for that! I do think it makes eyebrow products applied on top of it more pigmented, however I just find it harder to get a soft, natural look when I've used this because my eyebrows are essentially already set in place. Overall I don't think this is worth picking up.

Goof Proof Brow Pencil* | £18.50

This is a real highlight of the relaunch for me. I've noticed a real trend for larger, slanted brow pencils with brands like Hourglass and Anastasia Beverly Hills, however hadn't tried one myself because I do like a really precise look so I can draw in every individual hair. You get a nice, good-quality spooly on one end, which I really like and on the other there's the twist-up pencil. I wear the shade 04 Medium, which I'd say is pretty good for me, though I could probably get away with the next shade darker too. The pencil has a really nice consistency; it's not too soft (I often find it very easy to go overboard when they are) and it's not so waxy that you can't get the colour payoff. It's definitely a bolder look than I get with a thinner pencil however I don't think it's too over-the-top at all. It doesn't smudge or smear during the day, which is also great. Overall this gets the thumbs up from me.

Ka Brow! Eyebrow Cream-Gel Colour* | £18.50

I was definitely intrigued by this because I'm a huge fan of the brow pomades I've tried from NYX and Anastasia Beverly Hills. I can tell you right off the bat that I do prefer those a little to this, however Ka-Brow! is still a pretty good product. It's a little bit lighter in texture and less pigmented and opaque than say the Anastasia Beverly Hills Dipbrow Pomade, which will be great for those who find it a little bit intense. Again, I have this one in 04 Medium, which works for me. It comes with a little brush that can slot into the lid to give you more of a handle and better control over it, however I personally still prefer to go for my Zoeva Wing Liner brush with this. It does apply really nicely and wears well however for me, I guess it just lacks a little bit of the impact I expect from this type of a product.

Overall, for me there are two massive hits, one 'like' and one miss in the selection of products I got from the new brow range. Have you tried the new Benefit brow products? Which were your favourite or which do you have your eye on?

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*DISCLOSURE - PRODUCTS MARKED WITH AN ASTERISK ARE PR SAMPLES/GIFTS OR PURCHASED WITH GIFTED VOUCHERS. 

ALL OPINIONS ARE MY OWN. 

PLEASE VISIT MY DISCLOSURE PAGE FOR MORE INFORMATION.