Benefit's Brow Relaunch | Worth the Hype?


Every Benefit release arrives with a LOT of fanfare and unless you've been living under a rock, I'm sure you've heard about their eyebrow relaunch. As well as re-releasing their much-loved original range in this cool, slightly space-age packaging, they've also brought out a whole load of new brow products. I was kindly sent a box containing some of the highlights of the re-launch so after several weeks of testing I'm ready to share my thoughts on which are worth the hype.



Somehow I'd managed to never pick up this brow gel before now! I've tried a few, with mixed results, so I definitely know what I do and don't want from this kind of product. I really love the tiny, tiny wand on this, as it's the smallest and easiest to control of any brow gel I've used before. I have the shade 03 Medium, which is pretty spot-on for my hair colour. It's not too warm or reddish and doesn't look grey either, so I'd recommend this shade for mid-toned brunettes through to those with very dark brown (almost black) hair. I'm really impressed with the formula because it isn't too heavy or clumpy, it just adds a very natural thickness and tint to my eyebrows. I also like the way it sets down because it isn't at all crispy but still gives enough hold to stop my eyebrows sticking out all over the place! When my brows are freshly-tinted or I'm having a minimal makeup day, this is enough to give my brows a bit of a groom. Otherwise I use a pencil to even out the shape and this to set them. Overall I love this product and can't believe I'd never tried it before! *Slaps self on wrist*



I was intrigued by this product because it was definitely one that would either be incredible or a bit of a flop. I must admit it is a little bit gimmicky! Essentially this is supposed to condition your eyebrows, make them appear thicker and extend the wear-time of other brow products used on top of it. You just twist the base and the product comes up through the centre of the little plastic brush. It then comes out as a transparent, lightweight gel. I do think that this gives a little hold to my eyebrows and makes them look thicker, however I didn't see any long-term change in the natural fullness of my brows. It's nice to use if you're going for a really natural look and all you want is essentially a clear brow gel, however it's £21.50 so I won't be repurchasing it purely for that! I do think it makes eyebrow products applied on top of it more pigmented, however I just find it harder to get a soft, natural look when I've used this because my eyebrows are essentially already set in place. Overall I don't think this is worth picking up.



This is a real highlight of the relaunch for me. I've noticed a real trend for larger, slanted brow pencils with brands like Hourglass and Anastasia Beverly Hills, however hadn't tried one myself because I do like a really precise look so I can draw in every individual hair. You get a nice, good-quality spooly on one end, which I really like and on the other there's the twist-up pencil. I wear the shade 04 Medium, which I'd say is pretty good for me, though I could probably get away with the next shade darker too. The pencil has a really nice consistency; it's not too soft (I often find it very easy to go overboard when they are) and it's not so waxy that you can't get the colour payoff. It's definitely a bolder look than I get with a thinner pencil however I don't think it's too over-the-top at all. It doesn't smudge or smear during the day, which is also great. Overall this gets the thumbs up from me.



I was definitely intrigued by this because I'm a huge fan of the brow pomades I've tried from NYX and Anastasia Beverly Hills. I can tell you right off the bat that I do prefer those a little to this, however Ka-Brow! is still a pretty good product. It's a little bit lighter in texture and less pigmented and opaque than say the Anastasia Beverly Hills Dipbrow Pomade, which will be great for those who find it a little bit intense. Again, I have this one in 04 Medium, which works for me. It comes with a little brush that can slot into the lid to give you more of a handle and better control over it, however I personally still prefer to go for my Zoeva Wing Liner brush with this. It does apply really nicely and wears well however for me, I guess it just lacks a little bit of the impact I expect from this type of a product.

Overall, for me there are two massive hits, one 'like' and one miss in the selection of products I got from the new brow range. Have you tried the new Benefit brow products? Which were your favourite or which do you have your eye on?



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*DISCLOSURE - PRODUCTS MARKED WITH AN ASTERISK ARE PR SAMPLES/GIFTS OR PURCHASED WITH GIFTED VOUCHERS. 
ALL OPINIONS ARE MY OWN. 
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48 comments

  1. Ah I love Gimme Brow! I bought it on a whim ages ago in the old, much less cool packaging, and safe to say it'll be a forever repurchase. Never weird or cracky, always great brows!

    Beekeyper - Latest - 4 Nude Lips for Sunkissed Skin

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    1. Yeah it's definitely going to be a 'forever repurchase' for me :) xx

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  2. I think these products might just be worth it for the packaging alone, it looks awesome and fun!

    Kez | acaciasdreams.com

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  3. I've never tried benefit's brow products! But the goof proof brow pencil looks really intresting! Thank you so much for the review!
    xx Katerina
    http://london-vibes.blogspot.gr/

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    Replies
    1. It's definitely worth checking out :) xx

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  4. I used to work for Benefit and their gimme brow was always a big favourite of mine! I actually just picked up a sample size they are selling in glamour magazine! Love the new packaging!
    www.ivyrode.co.uk

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  5. I had high hopes about that conditioning primer as it sounds amazing! But it's great to hear that realistically it's not worth the money! If I'm honest I think we're all realizing that we're paying mostly for the packaging when it comes to Benefit!
    Charlotte // www.charlottespicks.com

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  6. I have definitely got my eye on the Goof Proof pencil, but overall I think it is a little overpriced so I am tempted to go drugstore. Great post xxx

    ALittleKiran | Bloglovin

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  7. The primer does sound a little bit gimmicky, but the Eyebrow Cream-Gel colour sounds interesting, it's just a shame that the brush which comes with it isn't as great as the pomade!

    http://fannyanddailybeauty.com

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    1. To be honest I never really use the brushes that come with products! They're never as good xx

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  8. I haven't tried these but I really want to, because I do like Gimme Brow!

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    Replies
    1. They're definitely worth checking out! xx

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  9. I'm still a noob when it comes to brow-issue, and this could have been a good set to try all brow product available out there just to get to know them. I was so tempted to try this when I went to Singapore, but, nah, too bulky. The two products you approved sounds good tho, do you know if it's available not as set or not?

    Selene Addicted

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    1. It isn't available as this exact set however they are releasing some sets in September xx

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  10. I just got a sample of the Gimme Brow gel from a magazine as I had never tried it and I am also impressed by the formula, unfortunately the shade is too dark for my brows but I will be picking up a lighter one. x

    Mummy’s Beauty Corner

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  11. I wish I could just use Gimme Brow and call it a day, but I have a spot in my left brow where there is not a single hair, never was, never will be, so I always have to fill them in. It takes quite some time, which I hate! I've tried Brow Zing, and I liked it, because I prefer powder products, but it leans a tiny bit red, even in the darkest shade, and that always bothers me. (Other people probably don't even notice.)

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    1. Yeah I have that because I have a scar but usually it isn't visible after a tint xx

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    2. Mine has been there ever since I was born. I once read a story that said that you have something like that when in the night of your birth a fairy came to your bed and touched you with her wand, thus giving you something like a lucky scar. I quite like that idea; it's cute and it makes it easier to deal with the annoying gap, lol.

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  12. I have the Goof Proof Brow Pencil and love it, it works so well for me! I really love the sound of Gimme Brow, too, I think I need to give that a try.

    Jess xo | The Indigo Hours

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  13. Great reviews! I love the packaging and whole theme behind these. I've never tried a Benefit brow product before, but I definitely need to get on the hype xx

    Lauren | itslaurenvictoria.blogspot.co.uk

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    Replies
    1. I definitely recommend trying the pencil or gel :) xx

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  14. This has got me so excited to try some of the products out. I love the new packaging and the theme of it all. Gimmebrow has been on my list forever, so I think I should definitely give it ago.

    Thanks for sharing it with us Jasmine xx

    Georgia | The Weekend Attic

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  15. I've never tried any of Benefits brow products. The Brow primer sounds interesting but I can't help think its a bit gimmicky. I really want to try the Gimme brow though, everybody seems to love it! xx

    LPage Beauty

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  16. Benefit always do an amazing job when they release a new product - I can't believe I've never tried their Gimme Brow, one to add to the list of bits to try!

    Lucy | Forever September

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  17. I really want to try all these bits! I do love Benefit more than anything! I might get the testers first!
    Fix Me In Forty Five - A Beauty & Lifestyle Blog
    Blog Lovin' // Instagram
    xx

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  18. I always find big launches like this so overwhelming. Whenever I see it in store I glance then become so overwhelmed by everything and it all looking the same I just end up leaving empty handed lol I really need to try some bits out though, I suck at brow products!

    Erin || MakeErinOver

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  19. I've been picking up the Benefit brow freebies the last few months and I'm enjoying them so far but not anymore so than the products I'm already using! Looking forward to trying the Gimmie Brow out tomorrow, everyone seems to rave about it but it's so different to what I usually use!

    Danielle's Beauty Blog

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  20. I have never tried any of theire products but these look great! :)

    dorky-and-weird.blogspot.com

    Xoxo Jessy

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  21. I love the Gimme Brow and I'm anxiously waiting to finish my current one so I can get the new one and it's pretty packaging! I also want to try the Goof Proof pencil. I've heard nothing but good things about it. Great post! :)

    Nicole | In The Life of NM // Enter My Giveaway!

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  22. I'm so lazy with my brows, I think the only item from the new launch I would check out is the Gimme Brow! Thanks for the shade info, I never know what shades will match me lol

    www.beautyfromkatie.blogspot.com

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  23. I have issues with brow gels. Generally speaking I do have black hair, and my brows are the same, but can never find a brow gel that doesn't make them look red. I might have to step into a Sephora and see if I can try this.
    Angie | Chocolate & Lipstick | Beauty, Fashion & Lifestyle Blog

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    1. I'd definitely check out these products as I'm dark brown and am not the darkest shade in any of these xx

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  24. Because it's summer, the amount of makeup I usually wear decreases to almost nothing. I lean toward super light weight products that are very easy to use so the Gimmie Brow Volumizing Eyebrow Gel sounds like a perfect product for me. I'll definitely have to try it out. Great post!
    xx Dany
    http://the-queens-empire.blogspot.com

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  25. I've wanted to try Gimme Brow for a while now so think I'll give it a go. I got the pencil with a magazine last month & it's the wrong shade for me but I like it, not as much as the ABH Brow Definer xx

    Beautylymin

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  26. Totally agree with your review i think Browvo is fantastic but if i wasnt sent it i honestly wouldnt have bought, im loving gimme brow ive always loved that and i cant get enough of Goof Proof <3

    www.beautyandtheboy.com

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    1. Yeah it's one of those ones that's nice but it's the most expensive of the bunch! xx

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  27. Beautiful snaps, tried them and loved it. Please check out my latest fashion post called From Online To West London!

    Kisses xo | From Aliona With Love

    Instagram @alionawithlove

    Twitter @alionawithlove

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  28. Thank you for your comments :) xx

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  29. How funny, between the two of us we have the entire kit, since I have the ones you don't have lol! I do recommend the other two, I love mine, and gimme brow is always a winner. Love the pics chick you're much better than me at the flat lay! xoxo

    Sarah from iheartcosmetics

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  30. I love your honesty!! I definitely want to pick up the Goof Proof Brow Pencil! I cannot believe you hadn't tried their brow gel before - it is so good!

    Kate
    katelovesmakeup.com

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  31. I also was and still am, after owning it, really excited at the Goof Proof pencil! I agree with you, I've been wanting to try the trend and haven't until this release!

    www.youarebeaut.blogspot.com

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  32. I tried a sample of the goof proof and although the colour was waaay too dark (a silly idea to put the darkest shade in the magazine as a sample if you ask me!) I was really impressed with the pencil shape and formula ^_^ You've definitely intrigued me with that gimme brow!

    Iqra | The Blushing Giraffe x

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    1. I definitely recommend trying Gimme Brow and getting the right shade in Goof Proof :) xx

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  33. Really interesting to read your thoughts on the Benefit brow products. I already use and love Gimme Brow but I was interested in the primer as I need all the help I can get with my brows but I think I will save my money. I might try the Goof Proof Brow pencil as it looks similar to the Pixi one I use at the moment.
    Leigh

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